Saturday, 1 December 2007

Recycling

Oh no, this is not about garbage... Well, maybe it is. Actually, it really is.

While a recent Cadbury chocolate advert with a gorilla drumming away, so inspired by Phil Collins's In The Air Tonight, relaunched that old track and it's selling again like hot bread (well done Phil), there are other things recycled again.

Take That re-formed. No, not reformed, that would mean something new, something of a reformation. Oh no. Just re-formed. Spice Girls quickly re-formed, too. Duran Duran, also. And now, with a delayed reaction, hurray! Boyzone also re-formed.

The storage capacity of the blog server would not be enough to store the rants one could have on the state of current pop/rock scene. But... it's truly tragic, when even pop so runs out of ideas that the only notable event can be the resurrection of some 70s/80s/90s act.

It is the musical equivalent of a remake. Of a very, very bad remake. At least remakes are based on film classics, but these pop-remakes are based on... gosh, is there a word in English that would be really descriptive for it?

Phil must have had a terrible dilemma... Will he sue for the gorilla that imitates his drumming and even has the earpiece in his left ear, in true a la collins style? Or... maybe just sit back and listen to the sounds of the royalties piling up.

Boyzone and other such mass murderers of what one in old-fashioned way would call music can not even rely on a re-launch of some 'classic'. Well, they, like other re-formed gems, release a 'best of' once again, but...

It is truly postmodern, that anything (re-)released nowadays has immediately the labels: unmissable, stunning, must-see, must-hear, instant classic etc.

It really is a desperate over-compensating attempt (see textbook psychology applied to pop art emptiness) of the pop industry, whether it is music or film or whatever. Deep down, they know how empty it all is - so anything under 5 stars in dubious magazine reviews will not do.

I know from experience, not just personal but collective experience, that teenagers can get hooked and can appreciate the 'real thing'. I don't even care how snobbish it may sound, and it only sounds snobbish because it is relative to the absolute dismal low point of the curent music and film scene.

But these teenagers, in a free world, having the incredible luxury of being able to access anything anywhere at any moment, grow up to have their aesthetics defined by re-launched re-formed musical and visual vacuum of a Boyzone, a Spice Girls.

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